The coach

Thirty-one years
of showing up

Portrait of Damian Churchill, certified personal trainer and founder of Pure Fit Inc

A coach,
not a salesman

Ask Damian's clients what stands out and they rarely lead with credentials. They talk about how he listens, never cancels, and genuinely cares.

The credentials are there anyway: a bachelor's degree from the University of Georgia, college football, years on the competitive stage, and certification as a personal trainer and strength & conditioning coach in 1995. He founded Pure Fit Inc, built a network of background-checked trainers across South Florida, and still teaches new trainers as they earn their certifications.

1995Certified & founded
UGABachelor's degree
3Certified trainers on team
7/7Days a week
Damian Churchill competing on a bodybuilding stage, wearing competitor number 12

The method

Every session,
same standard

  • Stretch first. The muscles you'll use get warmed up properly.
  • Core, every time. The foundation never gets skipped.
  • The day's work. Your program, coached rep by rep.
  • Cool down. Finish right, recover right.

Fun fact: a German fitness TV show once flew in to film Damian coaching on Miami Beach.

Meet him in person

Call, text, or stop by the studio on West Dixie Highway.

(305) 525-4281